Day 0 Email:

Subject: Welcome to Jordan Crawford's GTM Crash Course

Preview text: Who to target, what to say

Welcome to Jordan Crawford's "Who to Target and What to Say" crash course.

Your old go-to-market playbooks are broken. These playbooks weren't built for today's AI tools. Trying to fit modern tools into an old methodology only makes the problem worse.

Over the next five days, you'll see my go-to-market playbook, one that's built around AI's tremendous capability, protects you from its tendency to bullshit, and allows you to scale powerful messaging that doesn't involve personalization at all.

Here's our roadmap:

• Day 1: Stop fitting new AI tools into old go-to-market methodologies. You'll learn why trying to jam today's best AI into yesterday's predictable revenue model will lead to failure.
• Day 2: The list is a message. You'll learn how to solve your real problem, which is how to get a deep understanding of your customers.
• Day 3: What is a PQS (Pain-Qualified Segment)? Learn how to identify and build lists of companies with the exact problem you can solve.
• Day 4: What is a PVP (Permissionless Value Proposition)? Discover how to blend data and craft messages so valuable that your buyers would pay to receive them.
• Day 5: Deploy. See how you can put the system in action and scale without relying on personalization.

It's time to replace the outdated go-to-market playbook with a modern one.

Lesson 1 will arrive in your inbox tomorrow.

See you soon,

Jordan

Day 1 Email

Subject: Predictable Revenue is dead…

Preview text: Stop trying to fit new tools in old methodologies

Welcome to Day 1 of Jordan Crawford's "Who to Target and What to Say" crash course.