Title: The Leader-Led Content Blueprint

Sub-title: The 5 Biggest Mistakes B2B Leaders Make With Their Content

EEC Outline:

• Day 0: Introduction & Email Course Outline - “Here’s what you can expect”
• Day 1: Mistake #1: Not having the right strategy in place, so you can’t attract the right leads for your business.
• Day 2: Mistake #2: You're not building a great funnel, so you’re constantly leaking leads.
• Day 3: Mistake #3: Not posting enough content, so you can’t get the results you want.
• Day 4: Mistake #4: Not picking the right topics that speak directly to your audience.
• Day 5: Mistake #5: You’re not optimizing your profile to build trust and authenticity for your brand.

Day 0

Subject: Welcome to The Leader-Led Content Blueprint

Sub-text: Over the next 5 days, I’m going to help you avoid the 5 biggest mistakes B2B leaders make with their content.

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Hey there!

Thanks for subscribing to The Leader-Led Content Blueprint**.**

Over the next 5 days, here’s what we’re going to cover:

• Mistake #1: Not having the right strategy in place, so you can’t attract the right leads for your business.
• Mistake #2: You're not building a great funnel, so you’re constantly leaking leads.
• Mistake #3: You’re not optimizing your profile to build trust and authenticity for your brand.
• Mistake #4: Not picking the right topics that speak directly to your audience.